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Salon Today, January 2001
Tranquility Is One of America's Fastest-Growing Salons
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Prince William Day Spa & Salon Earns National Recognition for Second Year
(MANASSAS, VA) – For the second consecutive year, Tranquility Day Spa & Salon had the key ingredients to be one of America’s fastest-growing salons—rising revenues, more clients and a thriving business. When Salon Today released its list of the industry’s 200 rising stars, Tranquility was the only Prince William area salon on the list and one of three in Northern Virginia.

“We are proud to offer the very best systems, products and services at Tranquility, but what really makes the difference is the incredible quality of our staff,” said Gloria Harding, who owns and operates Tranquility with her husband, Wayne. “Their professionalism, combined with a friendly attitude and personal warmth, is what sets us apart from our competitors.”

To be included in the fourth annual Salon Today 200, businesses had to meet several criteria: 1) operate a professional salon with multiple services and products, 2) generated gross revenues of more than $100,000 per year since 1998, 3) significantly increased salon revenues between 1998 and 1999 and 4) provided written financial disclosures and other statistical information. Tranquility far exceeded these selection criteria. Since the salon opened in 1997 as a sole proprietorship, revenues have increased more than tenfold from $106,000 in 1997 to nearly $1.3 million in 2000.

In announcing this year’s Salon Today 200, the magazine featured a bright green cover—the color of money—and information on each salon. “For these, the 200 fastest-growing salons in the country, green symbolizes rising revenues, growing client rosters and bustling businesses. And, oh, how they’ve grown! From 1998 to 1999, their businesses experienced growth ranging from 14 percent to 377 percent.” Tranquility’s revenues increased by 83 percent between 1998 and 1999.

“We keep hitting the same wall over and over again,” said Wayne Harding. “Our services are in much larger demand than we have supply. As a result, we are expanding our salon, hiring and training more staff, and serving more clients. It’s a wonderful wall to hit.”

In the past year, Tranquility’s reputation for success has sent the Tranquility team on the road. As national educators for Grund International, the Hardings and stylist Brittany Wike have begun conducting seminars and workshops across the country. Recently, for example, the Harding's presented their “5 Keys to Success” curriculum to more than 500 people at the Expressions 2001 conference in Chicago.

Tranquility has implemented other changes and improvements since its first recognition on the Salon Today 200 list. The salon has increased its staff to 28 employees; provided advanced training opportunities for employees in locations like Anguilla, New York and Las Vegas; finalized plans for an expansion of its Portsmouth Station facilities; published a client newsletter; and increased traffic to its Web site through online gift certificate purchases and other options.

Tranquility Day Spa & Salon, 10360 Portsmouth Road, offers a full range of salon services, including hair care, color, texturizing, and cosmetic services. Spa services include facials, eye treatment, waxing, body polish, LaStone therapy, sunglow, back facial treatment, therapeutic body massage plus a complete line of spa manicure and pedicure services. Visit http://www.tranquilitydayspa.com for more information about services and hours.